Animation – “Music licensing is easy”

An animation I did for rightclearing.com explaining the advantages of licensing and how the website works. The style, storyboard and script are all done by me.

The emphasis was on a fun theme that could easily portrait the concepts in the video. The idea was first to actually film the video manually, but it was actually a lot easier to control and make digitally.

Everything is animated and rendered in After Effects using lots of Expressions (animation by scripting, rather than traditional keyframing). The artwork was created in Adobe Illustrator.

Music: HDG (Instrumental) by Knackeboul
Voiceover: Alex Rain http://www.alexrain.com/